Ithan Payne

Urban Brand Identity Specialist

My expertise are guided by best practice and driven by an intelligent, intuitive creative mindset. This not only defines my strategic approach to every brief and the high quality of work produced, but ensures the success of every project and partnership. Whether a business requires subtle changes to positioning, wording, logos and styling, or wants to breathe new life into a tired brand identity, I have the skills and perspective of over 25 years of experience to make the branding/rebranding process inspiring, energising & commercially successful.

Clever Art Direction

Ithan Payne brings a unique creative approach in developing visual brand identities that stand out and capture attention. By infusing creativity, innovation, and cultural relevance, Ithan ensures that the brand's visual elements are memorable and engaging.

Project Management

Ithan is adept at managing projects from inception to completion. This includes establishing project timelines, coordinating with stakeholders, and ensuring the timely delivery of high-quality visual brand identities. Attention to detail, organization, and effective communication are essential skills for successful project management.

Cultural Representation

With a focus on African American and multi-cultural brands, Ithan ensures that the visual brand identities reflect the rich diversity and heritage of these communities. By incorporating cultural elements in a respectful and meaningful way, Ithan creates brand identities that celebrate and empower the target audience.

Dynamic Urban Brand Identity /

Working closely with your team to define the brand's positioning, messaging, and visual guidelines. This includes conducting market research, identifying trends, and staying updated on industry best practices to ensure the brand's competitiveness. Then Ithan will apply his skills and expertise in visual design to create stunning visual elements, including logos, typography, color palettes, and graphic assets that will ensure the designs are cohesive, aesthetically pleasing, and resonate with the target audience.


Art Direction
  • Event Art Direction
  • Illustration Art Direction
  • Campaign Art Direction
  • Photographic Art Direction


Interactive Design
  • Web Design
  • Responsive Design
  • UX Design
  • Email Marketing Design
  • Social Media Design
  • Motion Gif Design

Print Design
  • Custom Print Production
  • Packaging
  • Trade & Exhibit
  • Production Management
  • Direct Mail
  • Book/Cover Design